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Thursday, October 17 • 14:00 - 15:00
Games For Future: New Trends and Challenges in Chinese Video Game Culture

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This presentation provides a panoramic introduction to the past, present and future of Chinese video game culture. Concentrating on both production and consumption, it presents four phrases of game industry in China initiated from late 1990s. It concludes that a higher level of diversity and creativity is under construction in a context greatly dominated by Chinese big game companies. The talk then showcases how new areas like esports, serious games and indie games influence Chinese culture, exploring new industrial trends in terms of traditional Chinese culture and trans-media narratives. Finally, it suggests that how game education could empower Chinese future game industry.

avatar for Jing Sun

Jing Sun

Director of Game Research Centre, Perfect World Education
Dr. Jing Sun is a game scholar based in Beijing, China, and currently serves as the Director of Game Research Centre at Perfect World Education. Her research interests concentrate on game studies, culture studies and critical theories. Her academic works includes her PhD dissertation... Read More →

Thursday October 17, 2019 14:00 - 15:00 CEST