Sweden Game Conference 2019

This presentation provides a panoramic introduction to the past, present and future of Chinese video game culture. Concentrating on both production and consumption, it presents four phrases of game industry in China initiated from late 1990s. It concludes that a higher level of diversity and creativity is under construction in a context greatly dominated by Chinese big game companies. The talk then showcases how new areas like esports, serious games and indie games influence Chinese culture, exploring new industrial trends in terms of traditional Chinese culture and trans-media narratives. Finally, it suggests that how game education could empower Chinese future game industry.